All pictures taken in natural light without flash.
This eye primer comes in a practical squeeze tube. The primer itself comes out a firm cream in a pale skin color. It blends to match my skin tone almost exactly and dries to a translucent finish. I can't help the comparison with UD Primer Potion above but I honestly can't tell the difference between the two, both work just as well, keeping my eye shadow fresh and crease-free even after several hours of wear. Keep in my I have very oily lids and most cream shadows are busts on me so this is quite a feat! So definitely give Milani a try if you're in the market for an eye primer, it's a fraction of the UD price, $6 vs. $20 at more than double the product content!