Whereas the Ultra Rich Face Cream has 25% shea butter, this Fabulous Serum only has 5%. Don't get me wrong, this 5% is quite enough to make it moisturizing. It's a light cream coming out of the bottle but I only use a tiny dollop each time, and only at night, that's how moisturizing it is. It smells nice, as with all products in the same shea butter range. It absorbs very quickly and doesn't leave any traces behind. The full size 30mL/1fl. oz. is $45 and this price is actually not bad considering how little is required for each use. However, I think this product has been discontinued as I don't even see it on L'Occitane's USA website anymore. Sigh. Why do they always discontinue the stuff I like and would actually buy?!?