All pictures taken in natural light without flash.
This primer is unscented and comes out of the tube a pale ochre soft cream not unlike any other moisturizing face cream, only it's an eye shadow primer :) And like a face cream it spreads well and I need only a tiny little dot for each eye, which I apply using Stila Large Concealer Brush #11 (excellent for application of eye base/primers by the way, due to its width and the fact that it's Taklon and meant for use with creams and liquids). At the rate I'm using and the amount I need each time, this mini tube is probably going to last me for a year!
Anyway, the primer dries quickly to an invisible layer, at least on me. The swatch below is done very liberally and as you can see, it's translucent even with a thick layer. And being translucent it doesn't provide any coverage at all, unlike other eye primers that even out the lids. The only thing this does is smoothing out the skin on my lids and perhaps adding a slight brightening effect but that's it. This primer works very well for a powder shadows but doesn't hold up at all on my oily lids with liquid/gel/cream shadows on top. Will not purchase the full size.