Almost done with this set of 300mL/10.1fl. oz. each of MyKirei Nourishing Shampoo and Conditioner. This was Kao's attempt at being "eco" and marketing it to the North American consumer. Unfortunately, it wasn't successful and the brand MyKirei was discontinued.
Which is really too bad because I think the products were pretty decent, just that their marketing wasn't quite there. The formulas were supposedly plant-based, but reading the list of ingredients didn't necessarily evoke the same feel as Avalon Organics or Pacifica's plant-based, vegan products, probably because they didn't hype up the plant base-ness or the vegan-ness of the products. Instead, I had to really read the lengthy descriptions to learn that they're plant-based.
They also tried to be "eco" with their packaging, and most of the products were available in refills. Take these shampoo and conditioner--their packaging were soft and unique plastic "inflatables" that are recyclable rather than hard plastic bottles which are much harder to recycle and are more costly to make. Ok, I appreciate that, but again, they just mentioned this briefly rather than hyping it up and making it front and center. It was almost like they wanted this effort to fail and so said nothing about it. And so fail it did.
- Shampoo: transparent and colorless, a pretty light shampoo that foamed well, rinsed well, and wasn't too stripping. There was a nice floral scent.
- Conditioner: the conditioner was much thinner and runny, and was milky and translucent. Due to the thin texture, I had to use more of it, like 4 pumps per use (versus 1 pump and a little more with the shampoo). Also conditioned my hair well without turning it greasy the next day.
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