So, Hakuhodo (白鳳堂), been lemming these brushes for ages but stayed far away until hubby and I settled down a bit from all the moving (more on that later). There are some really excellent resources out there on these brushes, so I'm not going to be redundant. Below are my personal pros and cons for investing in these brushes.
PROS:
- One word: craftsmanship.
- Big collection. By no means all encompassing but still a huge variety of hairs, shapes, sizes, and handles to choose from.
- Big price range, anywhere from $12-100+ a piece.
- All brush heads are made equal - 2 identical brush heads of the same hair, shape, and size will be of the same hair quality and craftsmanship, regardless of the standard black handle or the flagship vermillion red handle. That means a lot to me.
- Fast order turnaround, fast shipping, excellent and knowledgeable customer service. Knowledgeable is also important to me, a good indication that a company respects its customers. Just the other day Shiseido tried to pull a fast one over my head, but this is another story for another post.
CONS:
- Time investment in care and maintenance. Nothing lasts if you don't take care of it, my reason for having
"make-do" brushes while moving around.
- Mostly natural hair, which I'm okay with but others may not be. I have read that Hakuhodo obtains their natural hair via cruelty-free methods. While I very much want to believe this, I will refrain from touting until there are pictures, videos, etc., that back up the cruelty-free claims. Let's face it, when it comes to animal rights and welfare, Japan isn't exactly leading the charge.