Some time last fall I started browsing Rakuten Global in English, finally. I've known about it for years, and I'd stayed away for just as long because, truth be told, the site sucks balls. Rakuten basically cranks its whole Japanese website through a translation engine, and a sh*tty one at that (to be fair, Japanese isn't exactly an easy language to translate). This sh*tty translation engine then goes on to trash the whole search function, because it translates Japanese product names into gibberish English and vice versa, often with some kana still intact.
Take this disaster, for example: erhhh...UV what now? O.o
***Screencap courtesy of Rakuten Global in US English. Feel free to replicate your own search if you're skeptical. The actualvictim product, Biore UV Athlizm Skin Protect Essence, was well-reviewed by Citrine.
With the search engine rendered unusable, the only option left is to browse by category and the wade through the thousands and thousands of products listed page by page. They don't make it easy for you (or me!) for sure. Perhaps the interweb user-friendliness hasn't gone mainstream in Japan yet. Ha.
Anyway, knowing I'd have to restock my sunscreen supply for use this summer, I started browsing early, just to get acquainted with the website and its kinks (pun intended :P). That was when I started seeing these "tinted" sunscreens, and by tinted I meant blue or lavender and often with micro-shimmers. Since I've used and liked Biore SaraSara UV Perfect Bright Milk which was tinted pink, I was open to the idea of blue and lavender and ended up with two 26mL/30g bottles of SunPlay Clear Water SPF50+ PA++++ (and its sister Skin Aqua Tone Up UV Essence too, will review later).
All below pictures taken in natural light without flash.

Take this disaster, for example: erhhh...UV what now? O.o
***Screencap courtesy of Rakuten Global in US English. Feel free to replicate your own search if you're skeptical. The actual
With the search engine rendered unusable, the only option left is to browse by category and the wade through the thousands and thousands of products listed page by page. They don't make it easy for you (or me!) for sure. Perhaps the interweb user-friendliness hasn't gone mainstream in Japan yet. Ha.
Anyway, knowing I'd have to restock my sunscreen supply for use this summer, I started browsing early, just to get acquainted with the website and its kinks (pun intended :P). That was when I started seeing these "tinted" sunscreens, and by tinted I meant blue or lavender and often with micro-shimmers. Since I've used and liked Biore SaraSara UV Perfect Bright Milk which was tinted pink, I was open to the idea of blue and lavender and ended up with two 26mL/30g bottles of SunPlay Clear Water SPF50+ PA++++ (and its sister Skin Aqua Tone Up UV Essence too, will review later).
All below pictures taken in natural light without flash.

