It's not just fashion and cosmetic brands that churn out seasonal, and often limited edition, collections. I don't know about else where in Asia, but in Japan, many snack and beverage (read: American) brands like Pepsi, Cocacola, and KitKat like to put out "limited edition flavors" too. And I don't know why that works so well in Japan, but the folks here are beyond curious and these limited edition flavors almost always sell out extremely quickly. I remember one Christmas a couple of years ago, my sister came home with a giant box of KitKat with 12 different flavors as present for my dad and he looked at her like she was nuts. Mean while, both she and I marveled over the different flavors and how far and beyond she had gone to get a hold of that gift box LOL! I guess that makes us one of the curious ^.^
And then the other day at the local groceries, I spotted this curiously pink bottle of Pepsi. Alas, it was one of the 2 bottles left on the shelf of the limited edition Pepsi Pink "Strawberry and Milk" flavor. I grabbed it, despite hubby's eyebrow-raising. It was...interesting. Like a strawberry and milk flavored soda and nothing reminiscent of Pepsi. LOL!